By Metin Durmaz, CEO of Sagist Group Luxury, Architect, and Industry Visionary We stand at a pivotal moment. The era of superficial design the relentless pursuit of fleeting, social media-driven trends is officially over. True luxury, the kind that endures, is now defined by conscious creation, not consumption. As the head of a global manufacturing power and a designer myself, our mandate at Sagist Group is clear: we must synthesize global shifts into spaces that are not jus

nterviewer: Welcome, Mr. Metin Durmaz, to this exclusive interview for Africa Investment Magazine. We're keen to delve into the fascinating and rapidly evolving luxury market across the continent. To begin, how would you characterize the vision of clients seeking luxury products, particularly those of African descent who've grown up in Europe or the US?